Abigail Edmunds has worked in the fashion and retail industry for more than 20 years starting out as a menswear buyer. In 2004 she joined Domino Style, an independent fashion boutique in the heart of Stratford-upon-Avon. She worked with the company for 13 years before taking over the reins in 2017. Since then she has grown Domino Style both in terms of brands stocked, numbers of staff and with the opening of a second boutique in Royal Leamington Spa in April 2022. She is also now proud of the fact Domino Style is an award-winning business thanks to receiving several industry awards over the past three years including Drapers Best Use Of Social Media category in 2023 and Best UK Independent Fashion Boutique. She has also become a public speaker, most notably sharing a stage with retail expert Mary Portas, offering her insight into the world of fashion, independent retailers and the high street to audiences which comprise the general public as well as industry experts.